GoodPath AI
A care platform that matches patients with the right therapist using AI, for a confident start to mental health support.
Overview
GoodPath AI connects patients with therapists chosen specifically for them, so people can begin their mental-health journey with confidence and the right support.
The challenge
Finding the right therapist is daunting and deeply personal. The experience had to feel calm, trustworthy and human while an intelligent matching layer did the heavy lifting behind the scenes.
Our approach
We crafted a warm, reassuring brand and interface with a clear patient journey and a separate path for therapists to join. An AI matching flow pairs patients to clinicians based on needs and preferences, presented through a soft, accessible design system.
The outcome
A polished, trust-first platform with distinct patient and therapist journeys and an AI matching experience that makes starting care feel approachable.
Key features
- AI-driven patient–therapist matching
- Separate onboarding for patients and therapists
- Calm, accessible healthcare design system
- Guided ‘Start your journey’ flow
- Reviews and process transparency
Tech stack
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